hello and welcome to the Intuitive Business
Mentor podcast with your host me Amy
Today is going to be fun
we're going to be talking all about
how to show up on social media in an aligned way
so the first thing that I was guided to talk about
is how to use social media as a tool
and not an energy drain
social media if it's aligned for you to be using
which if you're listening to this it probably is in some aspect
can simply be a tool a lot of times it gets intertwined
with uh negativity heavy energies bad feelings
energy draining because of how we've used
social media either currently or in the past personally
and so there's a few things that
I've been guided to talk about that are
I feel very important and helpful
in terms of helping us think of
social media as a tool and not allowing
it to drain our energy and have us feel bad
for no reason to feel bad
so the first big thing is
how are you using social media so are you using it
how are you thinking about yourself
do you think of yourself
as an influencer slash content creator
or are you using social media more as a funnel
for people to get to know you
for people to kind of see what you're about
and then to invite them to take the next step with you
I have found this is really really
important to distinguish between the two
because when you are on social media
if you are scrolling
you will see if you're following other people
because you're running
your own kind of business type thing whatever that is
you're probably following
certain accounts that like
regular people who aren't doing that aren't following
and when you're doing that
what you are also probably seeing
is a lot of content creators a lot of influencers
a lot of people who make their money
by people watching and liking
and commenting and sharing their content
so it is important to distinguish am I doing that
is that why I'm on social media am I on social media to
get money to make money through social media
like just through your content
or are you on social media
to kind of get people off of social media and into
what you offer for money
so if say you have one on one sessions
or you have courses or you have retreats
or you have coaching whatever it is
are you trying to keep them on social media to watch your content
or are you really trying to get them off it and to take that next step with you where they pay you
it's two very different ways
that a business is set up and a lot of times
most of you are probably in that second category
but it's very easy to get wrapped up into thinking
I need to be acting
like a content creator or an influencer
and
that most likely if you're in the second category of so
your social media is meant to be more of a funnel
to bring people
out of social media and into something else that you offer
you are going
there's probably going to be a little misalignment
if you are thinking of yourself as a content
creator and influencer and showing up in that way
when that's not really why you're using social media
so just in your own mind it can be really helpful
to distinguish the two it's also possible
that you might want to do both
but I think even if that's true
you want it to be a conscious choice I'm choosing
to be a content creator slash influencer and
I also have an offer outside of social media so
no matter where you fall
there's no wrongness to either of them
it's just if one is aligned for you and you're
you're thinking of yourself
as the other one there's going to be some misalignment in your own energy
um which is going to make social media
probably not feel that great for you
or like you're behind or a bunch of other things
and your people might not be
receiving it as well if you're thinking of yourself
one way
for example I very much use my YouTube
and my Instagram as
kind of like a living business card or a funnel
where if people land there they can watch my videos
they can get to know me they can see what I'm all about they can see what I offer
and if they
want to go deeper with that it's right on there of how they can work with me
more deeply and take that next step where they
where they actually pay me too
and they get more support
where was I going with that I don't remember
for whatever reason that felt important to tell you
of how I think about my social media oh
now I don't sorry if I was thinking I'm
an influencer
but on the back end what I really want is people to
work with me more deeply if it's aligned
and join my membership or my mastermind
then if I'm just pushing out content
all the time I'm probably gonna be following like
the trends to try to go viral
and I'm gonna be doing what a lot of content creators
tell me to do and it's going to bring me out of alignment
from my actual people so instead
what I think about and I just have
literally two questions here
every time you go to post
every single time I go to post I ask myself
what do my people need to hear from me today
or what gift can I give people today on my social media
or my podcast
either I mean podcast
kind of counts I guess as social media in a way
but what can I gift my people today through my content
and what do they need to hear from me today
those are the two things I ask
and those two things will get me in alignment
with my message
and my people now if I was just thinking
I need to get my content
out I need to be seen by more people
I need this to go viral I'm my thinking
is gonna be a lot different
I'm gonna be watching the trends
what are people doing how are other people going viral
what kind of like setup do they have on their screen of
you've probably seen them it's like
you'll see one account do something and then
if you're scrolling on social media you'll see like 10
other accounts doing the same thing
it's because they're all watching the same
content creators
who were telling them what to do to go viral
and if I was doing that if I was a content creator
in an influencer it probably would go well
it maybe it would go viral maybe it would work
but because I'm not my people are probably
going to be turned
off by that it's going to look like I'm not
being uniquely me
and it's not what they're going to need to hear from me
now it doesn't mean you can't take inspiration
from people but the the main focus
when you're about to post
you're about to do some kind of content if
you are using social media more as a funnel
is what do my people need to hear
what am I meant to tell them today
what do they need to hear from me today
or what can I gift them today what would be
what would I like love to receive
on someone's social media
those two things can really help get you in your heart
space and aligned with your mission your purpose
your aligned path what you're meant to share with them
and it gets you out of that influencer
content creator type thinking
okay and then the last big thing I wanna talk about is
you get to decide how you use social media
it is simply a tool it is a free tool
so that's something to think about too if you have any kind of
bad feelings towards the social media you are using
you're gonna wanna address
that first of all and look at
how can I see this as simply a free tool to connect
with the people I meant to connect
with to get my message out to them
to gift them what I meant to gift them
how can I see those platforms as simply a tool because
there is someone out there who is using that platform
that you're feeling aligned to use
and doing it in a way that doesn't feel bad
it is possible there is a world out there where
if it's aligned for you to be using that platform
there is a world out there where you could be using
that platform
and feel good about it and not feel like it's
controlling your life or it's taking
from you or it's draining you
if you're feeling all of that
there's two things to look at one is how you're thinking
about the platform and two is it actually aligned
for me to be on this platform I
still have my Facebook account I run my
free private groups for my programs
in Facebook as Facebook groups
just because it's super easy
however I do not use Facebook anymore
as a like a business platform
it was not aligned for me to use anymore
it never felt good
now I do right now use YouTube Instagram and podcasting
and I have found ways to make those work
for me and with me and feel good
and here are some things to think about to
if you think that and if you feel like that platform
is aligned for you here are some things to think about
number one if it is a social media platform
do you want to scroll on it you have the choice
you do not need to scroll there is no there is no
rule that says if you're using it
you must scroll on social media now if you
I'm saying that just because right now it's aligned
for me not to scroll on social media so
it's an option just
to put that out there if every time you scroll on social media
you don't feel good after if you're comparing yourself
to other people or if you're just not feeling good
there is an option to not scroll
there is also an option to set a time limit and like
it's not always easy but be that adult for yourself
and set your time limit whether it's using your screen
like using the settings
in your phone or whatever you're scrolling on
or just like literally setting a timer and saying okay
this is how long I'm gonna spend in here
these are things that you can think about I'm not saying you have to do these
but if you're having a tough time
with your social media
and you wanna use it to get your word out
it's something to clean up you don't wanna have
bad feelings towards the platform you're using
and be trying to use it to connect
with the people you're meant to connect
with and get your message
out there if we can clean that up
and figure out a way for you to feel better about it
it's going to help a lot
you and your people and your messages um when you go on
are you go what are you going on to do like if you're logging in are you being
like methodical
about it purposeful about it conscious about it
are you going in
because you're going to check something and then
instead you end up scrolling
um are you checking
notifications on it are you checking messages
do you go in and check certain accounts
and then just
feeling into how you feel when you're doing that
if there's certain accounts that are just triggering
to you and you still wanna scroll on your social media
you could also just
mute them or block them or delete them
whatever depending what account you're on
so if you want to still be scrolling
and there's certain things that are
just negatively impacting you you do have more agency
around that it is a tool for you a free tool
that we can figure out how we can use it
to feel good about it um and then the two
three other kind of big things are
I start these three things number one
do you have notifications
turned on for your social medias on your phone
if you have your notifications turned on
for your social media on your phone I'm going to
advise you to feel
into that is that actually in alignment for you
to get your like notifications that way
or would it be more in alignment to just when it
you want when you're setting the time to actually check
your notifications
then you go in and check them
I'm not saying you have to take it off your phone
or you have to do anything really
but it's something to reflect on
do I have the notifications coming
through on my phone all the time and is that actually in alignment
for me
No.2 how often do you actually wanna check
your social media there is an aligned
number of times for you to be checking
your social media each day
for some of you it could be like 25
for some of you it could be three
for some of you it might be one or
only on certain days it might be you only check
Monday Wednesday Friday
because
most of you are not going to be content creators
and influencers
you do not need to let social media rule your life
I'm sure you could still be a content creator
and an influencer
and not let social media rule your life
but it would be a lot harder
if you're using social media more
as a business card or a funnel
it's going to be a lot easier to create rules
for yourself so social media is not ruling your life
and looking at how many times am I actually meant
to check social media what is actually aligned for me
most likely it is not bigger than 10
so if you are currently
checking something bigger than ten
you probably wanna feel into that
and most likely it's going to be 10 or less
and if you already don't check social media this much
it is possible
we did have someone in my mastermind last night
she was actually meant to check her
social media more times than she had been checking
so it's possible
you are also on the complete other end of the spectrum
where if you are posting on there
you do want to be checking in
at least a few times a week
to get back to notifications if
get back to comments if people have left you comments
and messages
so wherever you are on that spectrum
and then the last thing to really think about is
how often is it aligned for me to put content out there
there is a number with this it's going to change
throughout you know time
however in the present day like today
right now this month the next few months
there is an aligned number of times
for you and your business and your people
for you to be posting on social media
like I will tell you I have had times in my business
because I intuitively check in on this all the time
I have had times in my business
where I it was aligned for me to post every single day
on Instagram and then do one YouTube video a week
that was aligned at one time
right now it is aligned for me to post
one reel on Instagram each week one podcast
and one kind of regular
spiritual intuitive YouTube video
so it can change over time
but if you are not feeling good about your posting
schedule
and it also can be fluid it doesn't have to be super
structural however if you're not feeling good about it
it probably could use some reflection
if you're feeling like I'm not posting enough
it might be aligned for you to not post a ton of times
but make when you do post really matter
like what would really matter to my people
what would when my people open their phone or
turn on their
podcast thing or watch a YouTube video whatever it is
when they go to access my content or they or they
see it randomly come up on their feed
what would actually be helpful for them
like what what do they actually need to hear from me
and not just posting to say like oh I posted
today like I wanna post every day
and oh I gotta post up
we don't people don't need more noise
in their life they have way too much noise
as it is way too much content that they're consuming
so when you do make content
it's not so much about the quantity
and getting a ton out
unless you're a content creator and an influencer
it's much more about
what do my people actually need to hear what will
actually help them how can I actually
gift them something what would be supportive to them
what would they when they watch it or read it or
listen to it that it it helps their life it helps
them either get to know me more get to know themselves
more
get them into action
have them feeling better about something
whatever it is it moves their life forward
and if you're just putting random
content out to just put content out
it's like watering down your actual message
and you're just adding to the noise
that is already too noisy for people
okay
let's just like
summarize quickly and get out of here so
to show up on social media in an aligned way
is deciding
how you want to use social media as your free tool and
what you need to do to make sure it is not
an energy drain
or not adding more negativity to your life
how deciding how you're using
social media being conscious
about it am I an influencer content creator
am I using it more as a business card or a funnel
am I doing both just getting conscious on that
and then really deciding how I want to use social media
what are my sort of boundaries
what are my rules for myself right now in this time
to be able to use it in a way that's supportive
of me my people and my business
and then what is aligned for me to post what
what can I gift to my people how can I
give them something and not just add to the noise
that is already out there okay
I hope that was helpful I would of course
love to hear from you if you ever want to share anything
I will I always put my email in the show notes and
I hope you have a lovely day thank you for being here
so much love to you bye